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« Marketing quiz »
[01]  02  

1.

Name the marketing legend who first coined the word Privatisation in his book "The age of discontinuity"?

Answer
2.

This world famous direct marketing company was founded by Rich Devos and Jay Van Andel in 1959. Name it?

Answer
3.

What's the term used for adding nonessential features to make a product more appealing than it is?

Answer
4.

Which company coined the term "Born Global" firms in the year 1993?

Answer
5.

Name the personality who coined the term 'Marketing Myopia'?

Answer
6.

What is known as "Demand Spillover"?

Answer
7.

What is "double branding" in marketing parlance?

Answer
8.

Which international soap brand was marketed as having a purity of 99 44/100%?

Answer
9.

Which company launched '.Beat' range of hi-tech watches in India?

Answer
10.

In bargaining terms what is known as "Cherry Picking"?

Answer
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