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| 1. |
Name the marketing legend who first coined the word Privatisation in his book "The age of discontinuity"? |
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| 2. |
This world famous direct marketing company was founded by Rich Devos and Jay Van Andel in 1959. Name it? |
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| 3. |
What's the term used for adding nonessential features to make a product more appealing than it is? |
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| 4. |
Which company coined the term "Born Global" firms in the year 1993? |
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| 5. |
Name the personality who coined the term 'Marketing Myopia'? |
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| 6. |
What is known as "Demand Spillover"? |
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| 7. |
What is "double branding" in marketing parlance? |
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| 8. |
Which international soap brand was marketed as having a purity of 99 44/100%? |
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| 9. |
Which company launched '.Beat' range of hi-tech watches in India? |
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| 10. |
In bargaining terms what is known as "Cherry Picking"? |
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