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| 1. |
Name the person who coined the term "Management by Wandering Around (Walking About)", and popularly known as MBWA? |
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| 2. |
Who coined the term "Generation X"? |
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| 3. |
Who postulated the concept of "Learning Organisation"? |
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| 4. |
The father of Motivational Research once said, "Product image have been a key aspect of consumer behaviour studies". Identify the person? |
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| 5. |
"Cocooning" and "Cashing out" are the terms coined by which management writer and futurist? |
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| 6. |
Who pioneered the concept ESI, Emotional Surplus Identity, in the area of Management of Corporate Branding? |
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| 7. |
Robert Kaplan and David Norton developed the concept which links company's current actions to its long term goals. Name the concept? |
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| 8. |
Which management term is derived from the Greek word which means "Art of the General"? |
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| 9. |
In management jargon what is known as "Semiotics"? |
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| 10. |
Which management term originated from the book "Small is Beautiful" authored by Michael Shumacher? |
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